“(California design) is not a superimposed style, but an answer to present conditions. It has developed out of our own preference for living in a modern way.” —Gretta Grossman
Greta Magnusson Grossman often appeared alongside midcentury greats. She designed houses, interiors, and furniture, and gained a loyal and following that remains to this day.
Though she never gained the same level of fame as that of many of her contemporaries, she maintained a prolific forty-year career on two continents, Europe and North America, with achievements in industrial design, interior design, and architecture. Her work is remains admired and sought after by people around the world.
Greta Magnusson Grossman was a Swedish born architect and designer. When she landed in California in 1940, she declared that she needed “a car and some shorts.” As a new immigrant, it was the most American idea she could think of. At this point, Grossman was already an accomplished interior designer in her native land of Sweden.
She’d taken on numerous commissions in Stockholm, designing unique furniture and interiors. She’d garnered abundant press attention and accolades, and her work was exhibited frequently at “Galerie Moderne”, a cultural mecca in Stockholm at the time.