Paradigm Gallery in Playboy; Lounge Acts

Paradigm Gallery’s feature in the September 2009 issue of Playboy with Heidi Montag of MTV’s “The Hills” fame on the cover. The story features our Eero Aarnio Ball Chair The story, “Lounge Acts”, as written by Scott Alexander, makes the point we’ve been preaching for years: when you’re budget is limited, your ambition and desires don’t need to be. Modern classic designs are available at many price points, and high quality reproductions are a viable option for many….


Source: Playboy

Photography by:
Michael Williams

Article by:
Scott Alexander

Mid-Century Modern Furniture: Back Drop or Scene Stealer?

Mid-Century Modern Furniture: Back Drop or Scene Stealer?

Back drop or scene stealer?

I obviously am a fan of the modern classic furniture designs since I work at Paradigm Gallery. Lately it seems that every other television commercial or show is featuring one or more of the greats. I find myself looking for modern furniture while enjoying my favorite shows. It’s like “Where’s Waldo” for me.

For example, I saw an “Advair” commercial that starts off with a woman curled up in the Eero Aarnio’s Ball chair talking about asthma. Then it cut’s to younger girl sitting still in an Eero Aarnio’s Bubble chair, and another lady in a Palla woven rattan Giovanni Travasa chair.

What I like about this commercial is that there are only 3 things in it: the actors, the product, and the chairs!

It’s really interesting how everything is still while the story unfolds and then there is the round shaped Advair disk. As the product’s wonders are revealed the people are all shown smiling and spinning in their round shaped ball & bubble chairs.

These chairs are modern classics in their organic and wonderful shapes.  You can’t help but notice and love them!

There are other modern furniture sightings on the tube out there (don’t get us started on Mad Men). Let us know if you spot one.