Within reach doesn't always translate to affordable. We admire DWR for everything they have done; fantastic product selection, fully licensed originals, and giving everyone the opportunity to purchase modern classics. They've inspired us to continue the tradition with one major difference: affordability. Not all of us can spend nearly $3900 for the original Barcelona chair. Should you spend $3900? That is up to you, but Paradigm Gallery is here to give you some options so you can make a truly informed decision that takes style, quality, and price into account. Aside from price, Paradigm Gallery offers: Free Shipping Every Day Same Day Shipping (In stock orders before 12PM PST) High Quality Interpretations of Modern Classics Huge Color Selection (Over 200 leather and 1000+ fabric/microfiber colors) Orders Delivered in 3-5 Days Here's how our top sellers stack up to DWR: These are just some of the savings we're able to provide you. Outside of our interpretations of modern classics, we have a deep selection of living room sofas, chairs, sectionals, and beds. Life is all about options. You don't have to buy from us, just buy wisely. Find out more about us: The Paradigm Story & Compare Us DWR is an acronym for Design Within Reach, INC DWR or Design Within Reach INC is not affiliated with Paradigm Gallery at www.pgmod.com or www.paradigmgallery.com. Paradigm Gallery does not sell Design Within Reach products or fully licensed classics. Paradigm Gallery's products are interpretations of modern classics and not to represented ever as originals.